Three ways most financial advisors come off as too pushy... which immediately turns off prospects. (Crucial information for new advisors.) Page 13.

How to deal with people who think your fees are too high. (Even the "experts" get this wrong.) Page 24.

Several ways you can nail a solid first impression and skyrocket your chances of converting the prospect. (I told one of these little-known techniques to a shoe salesman at the mall and he saw results within minutes.) Page 29.

The four biggest reasons why people leave their financial advisors - one of them is completely preventable and it accounts for 50% of all attrition. Page 43.