The most important, effective direct mail tip I can give to financial advisors who desire rapid growth. (This one thing is so critical that skipping it renders every other direct mail tip totally worthless.)

4 items that you must include on your envelope for maximum effectiveness. (One is your return address, two is the recipient’s address, three is the stamp, and four is… well, you’ll have to watch the video to find out.) 

How a financial advisor got a noticeable uptick in her response rate by changing her stamp. (And exactly which stamp she used.) 

3 proven ways to open your letter to capture attention. (Including a way that is so potent that I’ve used it on roughly half of all the direct mailers I’ve ever written.) 

The number-one missing ingredient I see in financial advisors’ direct mail marketing campaigns. (Adding this one thing can mean the difference between having a disastrous loser and a massive winner.) 

The strange way I structure my calls to action to increase the odds that recipients will set appointments. (This is highly effective for financial advisors, for reasons that will become obvious once you see it.)

BONUS #1: Two pre-written direct mail letters you can use to set appointments. (They are both ready to go, and you can begin using them within minutes.)

BONUS #2: "How Financial Advisors Can Get Clients With Direct Mail" MP3 audio download. (Private interview with Craig Simpson, who has mailed more than 300,000,000 pieces.)

And much, much more!